momentum capital look at the following 10-point momentum criteria below to determine potential investee companies:
trading company
The business must be cash generative but not necessarily profitable with an established client base beyond "friends & family".
business model focus
One or more business models may exist but each is easy to explain.
brand development
The brand will likely need significant development and little attention will have been paid to marketing.
client advocates
There will be advocates for the product or service from clients, partners or "industry mavens".
growth market
The operating marketplace and category will be dynamic, growing at a reasonable pace but with no clear leader (neither will it be the only player).
identifiable exit
The business and its principals see planning for an exit as desirable; named potential buyers must exist.
product development complete
The product or service will be 90% complete and in-market. A roadmap exists and is being followed.
innovation not invention
The product or service must not represent an invention, rather a defensible innovation.
human capital
The "core competence" are clearly identifiable and are committed to the success of the company.
do-ability at speed
The deal must be possible within 3 months.
